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'V' is New Zealand's favourite energy drink, having won Kiwis' hearts and tastebuds since it launched in August 1997. 'V' has taken the New Zealand energy drink market by storm, capturing over 60% of the market and driving the acceptance of energy drinks in a daytime environment.
True to its reputation for providing unstoppable vitality through its unique Guarana invigoration, 'V' invigorates people everywhere, and entertains with its vivacious advertising and va-voom promotional activities.
'V' is a great example of Frucor's passion for 'getting it right, getting there first.'

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