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| 1962 An innovative fruit juice company is born! |
| ‘Fresh Up’ produced by parent company NZ Apple and Pear Marketing Board in Stoke (at the top of the South Island of New Zealand). | |
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| 1972 |
| 'Fresh Up’ introduces the tear-tab can. | |
| 1978 |
| John Walker, New Zealand Olympic Gold medal winner, becomes the face of ‘Fresh Up’ with the infamous catchcry ‘It’s gotta be good for you!’ | |
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| 1981 |
· Introduction of the Tetra-brik packaging.
· Launch of ‘Just Juice’, a uniquely tropical blend of delicious fruits. | |
| 1982-85 |
| ‘Just Juice’ and ‘Fresh Up’ treble the size of the New Zealand juice market. | |
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| 1985 |
| 'Just Juice' claims 40% market share. | |
| 1989 |
| Launch of New Zealand’s first premium juice – ‘McCoy’ – the genuine article. | |
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| 1992 Frucor diversifies out of juice |
· Purchase of ‘NZ Natural’ company to become the leading domestic mineral water producer.
· Launch of ‘Citrus Tree’ Orange juice.
· ‘Just Juice’ starts supporting the World Vision 40 Hour Famine.
· Frucor becomes one of the first companies in the world to hot fill juice into plastic PET bottles. | |
| 1994 |
· Frucor became the first company outside Europe to introduce a 1 litre Tetra recap pack, making juice easier to open and drink.
· Frucor buys 75% of ‘Stefans’ to create the first nationally distributed, chilled squeezed juice.
· Launch of ‘Fruition’, a sparkling fruit flavoured mineral water. | |
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| 1995 Frucor invests for future growth! |
· New NZ$8 million bottling and warehouse facility built in Auckland.
· Australia’s largest juice company, Berri, entered New Zealand market.
· Berri later sold brands to Frucor and exited the New Zealand market.
· ‘Just Juice’ leads the way with the 125ml junior Tetra pack.
· Launch of ‘Wobbly’ 125ml, New Zealand’s first ever jelly drink! | |
| 1997 The changing face of Frucor and cold drinks |
| Launch of ‘V’ energy drink in new 250ml slimline can. | |
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| 1998 |
| Fyers Wickham and Pacific Equity buy Frucor from the NZ Apple and Pear Marketing Board. | |
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| 1999 International expansion and NZ acquisition fuel growth |
· ‘V’ launches in Australia and South Africa.
· Frucor purchases ‘H2Go’ brand from Lion Nathan.
· Frucor acquires franchise for ‘Pepsi’ New Zealand. | |
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| 2000 |
· ‘V’ launches in UK and Ireland.
· Frucor lists on the New Zealand and Australian stock exchanges.
· ‘Mizone’ launches in New Zealand. | |
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| 2001 |
| Spring Valley distribution network purchased in Australia. ‘Mizone’ launches in Australia. | |
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| 2002 Groupe Danone acquires Frucor – a new era begins |
· Frucor delisted from the New Zealand and Australian stock exchanges.
· New invention, the ‘push and go’ sippertop launched on ‘G-Force’. | |
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| 2003 |
· Danone launches 'Mizone' sportswater in China.
· Launch of H2Go Flavoured range in Australia and New Zealand.
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