 | Friends of Frucor |
Frucor has a policy of community involvement which focuses specifically on the needs of children. Its programme, ‘Friends of Frucor’, supports causes targeted at preventative health education and underprivileged children. It’s a way that everyone at Frucor can make a positive contribution and bring the company’s values to life in the community. |
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| | World Vision |
Frucor and the 'Just Juice' brand have supported World Vision's 40 Hour Famine in New Zealand since 1992. The 40 Hour Famine is one of the
country's largest national appeals, raising over NZ$2.7 million per annum
for a range of relief, rehabilitation and development projects targeted at
Third World countries and communities.
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| | Life Education Trust |
In 2003, Frucor became a national sponsor of New Zealand’s foremost provider of private health education, the Life Education Trust, through the ‘Just Juice’ brand. Each year, over 240,000 primary school children visit a Life Education mobile classroom to learn about the importance of making positive and healthy choices in life, from the food they eat, to the importance of respecting and caring for others. ‘Harold’, the Life Education Trust giraffe, is universally recognised and loved for his positive, affirmative messages that each child is special and unique. The programme is delivered by enthusiastic, specially trained educators, who are former teachers themselves.
Frucor’s financial support is directed towards the development of second-generation classroom technology, aimed at enhancing the experience and message impact for New Zealand children everywhere.
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| | Other |
Round the Bays
The annual Suburban Newspapers fun run in Auckland attracts around 80,000 Aucklanders a year, and is also a big fundraiser! For over 10 years, ‘Fresh Up’ has been the official refreshment at the finish line, reviving runners following the 10km trek. Proceeds from entry fees go towards supporting local charities, which has ‘got to be good’ for them!
South Auckland Community
Frucor’s head office is based in South Auckland and many of its employees live locally. Following a direct request from staff, the company has forged partnerships with some local primary schools, providing annual cash grants for specific projects, excess office equipment and product for local fundraising activities. A Frucor employee coordinates the relationship and staff are encouraged to donate their time and energy to support local initiatives.
Each Christmas, Frucor donates product to the Salvation Army for their local food bank and Frucor staff donate presents for needy children, recognising the fantastic work the Salvation Army does in supporting at risk families.
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